The Austrian Oak’s Brilliant Positioning Secret

People think that Arnold was the luckiest bastard alive especially considering his “subpar,” acting in his earlier movies and somehow he became famous overnight.

But that’s not the case at all.

His first movie was Hercules in New York and that movie was horrible but I digress.

Let’s get to it.

Arnold moved to the US in 1968, couldn’t speak a lick of English, became a world champion bodybuilder and then an iconic movie star.

But yet what people don’t know is that when Arnold landed his first movie role he was already damn successful.

He had a brilliant mind for business that no one could match.

When he was 21 Arnold started his first business in the Hollywood Hills.

He noticed a demand for bricklayers around the high-end homes and also noticed the “keeping up with the Jones,” mentality.

He formed his own bricklaying company with his bodybuilding friends and demand for his company skyrocketed.

His business wasn’t much different from the other bricklaying companies around YET they couldn’t get the same high paying gigs that Arnold got.

And that brings me to ANOTHER point…
… Arnold charged MORE for his bricklaying services and people PAID for them.

There was nothing special about what Arnold’s business. They did the exact same work as other bricklaying businesses…
… YET..

HE STILL CHARGED MORE.

AND…
… PEOPLE WERE WILLING TO PAY!

Why?

Why did Arnold get more business than the other bricklaying companies? He wasn’t known among the other bricklayers.

Why was he able to charge more?

The answer…
..Positioning.

Positioning allows ANY business the ability to compete in an evergreen cut throat market.

Now more than ever as more and more businesses pop up, having a damn good position is more important than ever.

It’s no longer enough to just launch a product and hope for the best.

Right now if you are a business owner, you aren’t thinking about positioning but you’re about your competitors sweeping in like a thief in the night and stealing away your business.

So here’s a quick easy way to establish a fast Position in your market..

STAND OUT.

Arnold’s Bricklaying business stood out because he positioned the business as a European Bricklaying Company.

But it wasn’t just how he positioned his company as a European Bricklayers, he hired his bodybuilding friends. Now imagine a group of large muscle bound men laying bricks in and around the neighborhood. That’s an image that stands out!

HIGH PRICES.

People believe that high prices means HIGH VALUE(including yours truly.) Depending on the market and your product you can charge a higher price.

In Arnold’s position he could have charged whatever he wanted and people would have still paid for it.

He worked around the Hollywood Hills area and we all know how slick and rich that place is.

Arnold KNEW the market around that area and knew that people would be willing to pay for a European Bricklaying Company.

Even if Arnold couldn’t become an action star he had he business chops and know how to fall back on.

He’s said it in the past that he probably would have built several multi million dollar companies if he wasn’t acting.

How Much Should You Spend On A Pay-Per-Click Advertising Campaign?

Running a business is really hard work, and even for those of you out there who have multiple businesses, the work does not necessarily get easier. Not only are you dealing with the day-to-day operations of what your industry is, but you are also navigating the 21st century in terms of spreading the word about your business, and this will undoubtedly include a pay-per-click advertising campaign.

As companies have begun to understand what it means to be relevant players in the online advertising game, being able to know how best to drive traffic to their website is critical for success. Moreover, not only is the initial push of traffic vital, but there is a need to understand what it takes to maintain a static ad campaign. In today’s world of online advertising and marketing, clicks are what it is all about. There’s just one problem – how exactly does a business’s advertising budget factor into funding a successful pay-per-click advertising campaign?

The truth is that all businesses struggle with making sure their advertising budget is efficiently spent and that there is a worthwhile return on investment. Thus, the question comes up about the amount of money that should be spent when it comes to a pay-per-click advertising campaign.

Here are a few things to consider:

Determination of Goals – What’s it all about for your business? Numbers of leads or sales per ad dollars? Knowing what you want & what means the most to your business is the best guide.

Find Out Where You Can Save Money – Advertising experts note that only about 25% of small businesses are active in their PPC accounts. Getting your hands a little dirty may actually save you money because you’re taking the time to see where issues have arisen & trying to nip them in the bud before they become problems.

Factor in Room for Errors or Changes – Advertising budgets need some room to maneuver so that changes can be made when necessary. A dynamic advertising plan is always vital for any business because standing still without financial wiggle room means you get left behind.

Have An Actual Budget From Which to Work – Perhaps the most important part of any pay-per-click advertising campaign, businesses need to have a budget from the beginning. This lets you know how much you can spend & allocate funds for changes that may come up.

As with most things pertaining to advertising and marketing, determining a specific dollar amount to be spend on your business’s per-per-click advertising campaign is not an exact science. Full disclosure: there are a number of websites that provide their versions of equations to give you a ballpark figure, but again, it’s all an estimation. In the end, knowing what best works for your company’s advertising dollars is teaming up with a killer advertising agency that can get a handle on your business, understand your needs, and help you put together a plan to make every advertising dollar work for you.

How to Advertise Your Used Car

There are many places that you can advertise your car for it to be sold. The question is: How is the correct way to advertise it?

Someone who is looking at an advert on social media, a website or a newspaper will want to know everything there is to know about the car. This means that they are interested in the car’s history such as if it was in any accidents, special features and they want to see a picture of the car. The idea is to sell a car to people who are in need of a working and functional car but don’t want to pay much for this basic transportation.

A clear description is the most important aspect of selling any item. Since a person can’t physically see the car the first time they see it online, they will want to know everything about the car before they consider seeing it in real life. A prospective buyer will want to know if there are any scratches or dents that can be repaired, scratched hub caps that should be replaced or buffed, and different modifications that the previous owner has made to the car.

Be careful when advertising a car that has had modifications done as such modifications can either add or lessen the value. The car will lose value if the owner has done the jobs himself and it appears untidy. This includes wheels that have been installed, turbos and superchargers, cone filters, blacked out lights (which is not allowed in many regions), and dimmed windows.

In your description you will also have to add what type of engine the car has and the interior features. The interior description includes ABS, air conditioning, Bluetooth, automatic windows, type of finish on the seats, central locking, a radio and whether the car has power steering. The engine description should include the type of engine it is (how much fuel is consumed per cycle), if it is an automatic or manual transmission, how many gears there are available, what type of fuel it uses and if any modifications have been done to the engine to increase power.

Lastly, you would need clear and bright pictures that showcase the car. Only one picture won’t be helpful as a person who is looking to buy a car wants to see the car from all angles. They also need to know if it is road worthy and worth consideration.

Used cars might be more difficult to sell because there are so many options out there. However, it is good to know that about fifty percent of people need a second hand car because the price is lower and it is within their budget. Advertise and make a statement so that a buyer won’t forget the quality used cars you have available.